Project Case Study: Nike Studio Fleece x Pantone Sundays Pop-Up
Overview
To launch the Nike Studio Fleece collection, we bridged the gap between traditional retail and youth culture by bringing a bespoke Sportscene pop-up directly into Pantone Sundays—later scaling the concept for the Cool Gray Edition takeover at Huddle Park. The goal was to transform a product drop into an immersive, community-driven retail experience centered on self-expression and style during Women’s Month.
My Role & Contribution
Pop-Up Spatial Ideation: Conceptualized the modular retail layout, visual hierarchy, and brand touchpoints to translate Sportscene and Nike’s retail identity into an open-air event space.
Experiential Flow & Design: Designed the interactive consumer journey, balancing product discovery zones with dedicated spaces for live engagement.
On-Site Activation Execution: Directed the integration of live styling and customisation stations—featuring local creative Yona—ensuring the physical build enhanced both product interaction and brand narrative.
The Concept & Experience
Rather than relying on static display structures, the pop-up was built around tactile interaction. The spatial design prioritized high-visibility display elements paired with dynamic customization tables, allowing guests to personalize their fleece on the spot. By merging architectural flow with live cultural programming, the retail zone became a central hub for product discovery, community gathering, and visual storytelling.
Results & Impact
Seamlessly executed a high-footfall pop-up experience in collaboration with Nike, Pantone Sundays, Dear Friends, Happinest, and Mamakashaka.
Created an adaptable spatial framework successfully extended to the Huddle Park takeover.
Drove direct retail engagement and amplified online visibility across Sportscene platforms.
